Focused on Broadband Wireless
Wireless 20/20 is an independent market research and consulting company focused solely on the emerging broadband wireless market. Our principals have been engaged in the wireless industry since its inception and have gained a thorough understanding of the technical, business and product issues surrounding the development of broadband wireless devices, equipment, networks, and services.
Our Team
Randall C. Schwartz
Mr. Schwartz has been a key participant in the broadband wireless market for the last 10 years. He brings 20 years of experience in the semiconductor, as well as wireless industries. He has been a key contributor to the 802.16 standard from its inception, and has been a leading advocate and contributor of the WiMAX Forum.
Schwartz has led the development of strategy, market development and product development for both leading chipset vendors and equipment manufacturers in the broadband wireless market. He has extensive experience in working with wireless service providers to develop service strategies and business plans. Schwartz has held engineering, marketing, business development and consulting positions with Arraycomm, Intel, BeamReach, Texas Instruments, AT&T Microelectronics, PA Consulting, and Trimble Navigation. He holds both undergraduate and graduate engineering degrees from Dartmouth College.
Haig A. Sarkissian
Mr. Sarkissian brings 23 years of experience in the semiconductor industry with focus on the wired and wireless communication markets. As a consultant he has advised leading semiconductor and broadband wireless companies on strategy, target market definition, technology assessment & selections, as well as partnership development and investments. His clients span from startups to Fortune 100 companies.
Prior to his consulting career, Sarkissian was VP of Sales and Marketing at Data Race, a leading data communications equipment company, where he managed the OEM business unit. He has held senior marketing and product line management positions at AT&T Microelectronics where he helped establish the DSP modem product line which grew to a $350M business unit in just five years. Sarkissian also has extensive technical experience in ASIC design and development. He holds a BSEE from Pratt Institute and an MSEE from Polytechnic University.
John Liebetreu, Ph. D.
Dr. Liebetreu has over 25 years of wireless communications systems engineering experience at a variety of companies including Motorola, Intel Corporation, and Intersil Corporation. He is a recognized expert in wireless communication chip architectures, creating complex system-on-chip solutions for broadband wireless applications, including the first 622 Mbps commercial wireless modem. He has been active in the IEEE 802.16 standards development community since its inception in 1999, including service as a task group chair, developing the initial IEEE 802.16 PHY specification.
Liebetreu's previous experience includes CTO of Sicom Incorporated – a broadband wireless start-up, Senior Scientist at Intersil Corporation, and Chief Technologist in Intel’s broadband wireless division. He holds a BSEE from Michigan Technological University, a MSEE from Arizona State University, and received his Ph.D. in Electrical Engineering from the University of Missouri-Rolla.
Magnus Johansson
Mr. Johansson brings 11 years of senior management operations experience in fixed and wireless broadband telecommunications. Throughout his career at BellSouth (AT&T), Cable and Wireless Caribbean, Digicel Group Caribbean, and Yota del Peru he has utilized his financial, technical, and commercial acumen to select the right market opportunities, implementing the most appropriate technology platforms enabling a competitive advantage while creating unique, sustainable and profitable businesses.
Mr. Johansson has successfully orchestrated complex multimillion-dollar global acquisitions, new start-up operations, and business restructurings with focus on achieving maximum ROI. He excels at defining and aligning marketing, sales, business strategies, resources, and value propositions to maximize financial performance and build customer loyalty in challenging market environments. Mr. Johansson has conducted technical trials of multiple 3G+ and 4G networks and concluded commercial negotiations with Tier 1 vendors. He has secured over $100M from shareholders to build out fixed line ADSL and 4G networks in the Caribbean and South America, with each 4G network in the Caribbean commanding a 25%-30% market share of the broadband market within its first 12 months of operation. He has also acquired five 4G licenses through auctions in the Caribbean and Latin America with a market value of over $50M.
Prior to joining Wireless 20/20, Mr. Johansson was General Manager at Yota del Peru. His previous experiences include, Group Director of Next Generation Broadband and IP Services at Digicel, and VP of Broadband and IP Services at Cable and Wireless. He holds a B.A. in Education and B.S. in Graphic Design and Multimedia.
Azat Sakanyan
Mr. Sakanyan has over 20 years of experience in the Wireless and High Technology industries with focus on Eastern Europe and CIS countries. Most recently, he was CEO of Clearstream Armenia where he started a pilot WiMAX project to deploy a high-speed broadband wireless network in Yerevan using the 3.5 GHz band. He brings to Wireless 20/20 a unique experience in Eastern European regulatory affairs and spectrum valuation.
Mr. Sakanyan’s interests are in the area of new broadband wireless business models, including local market driven pricing, wholesale marketing and telecom bundling strategies that promote the maximum exploitation of spectrum assets and investments. In addition, he focuses on exploring the funding of broadband wireless projects by local investors in each of the target markets.
Mr. Sakanyan holds a BS degree in Civil and Hydro-Engineering from the Polytechnic Institute of Yerevan Armenia. He is fluent in Russian, Spanish, Armenian and English.
Martin Rauchwerk
Mr. Rauchwerk has 23 years of experience in semiconductors for the communications industry. Most recently he had marketing responsibility for Infineon’s satellite radio chip-set business and shipped millions of units to Sirius Satellite for their radio products. Prior to this, Rauchwerk had marketing responsibility for various Agere Systems communication product lines such as DSL, VoIP, 1394, USB as well as their NAS business.
Rauchwerk was previously the Marketing Director of Lucent Technologies’ highly successful modem chip set business which has shipped over 200 Million Units with revenue of over $2 Billion. Rauchwerk started his career at AT&T Bell Laboratories where he wrote DSP code for Modems and Speech Coder Products. He received a BSEE Degree from Rutgers University, an MSEE Degree from Cornell University, and an MBA from the NYU Stern School of Business.
Robin Bestel
Ms. Bestel brings over 25 years of experience assisting executives within the semiconductor, computing, networking, wireless, Internet, software, and consumer electronics industries with Marketing Communications program planning and management. As a consultant, her strong business acumen and understanding of technical products has allowed her to create and manage numerous, highly successful launches and on-going communications programs for several Fortune 500 companies and over a dozen start-ups that enabled them grow sales and reach profitability.
Prior to becoming a consultant, Ms. Bestel was Senior Marketing Communications Manager for AT&T’s Personal Communication Systems business unit, where she was responsible for launching AT&T’s entry into that emerging market. She held several management positions at AT&T Microelectronics (now LSI), where she was responsible for managing the launch of several ASIC Design Centers around the world, managing international corporate events, trade shows and sales conferences, managing corporate advertising campaigns, and launching over 100 new products, which during this period, grew into a $1 billion dollar business.
She received her BS Degree from Kutztown University in Art Education.
Advisors
Berge Ayvazian
Berge Ayvazian is a Senior Consultant at Heavy Reading where he leads a new integrated research and consulting practice on 4G Network and Mobile Internet Evolution. This practice helps operators to develop their 4G technology roadmaps – building on existing Heavy Reading research in packet core, service platforms, and mobile backhaul – and build a complete mobile Internet business case leveraging Pyramid's regional demand-side research on 4G and mobile Internet service adoption. Ayvazian is a frequent speaker at telecom industry events and was contributing editor of 4G Trends and co-chairman of the 4G World, WiMAX World, and Mobile Internet World conference programs.
As chief strategy officer of the Yankee Group, Mr. Ayvazian has provided thought leadership for leader’s in the mobile, telecom, IT, applications, media and entertainment industries worldwide. As a senior industry analyst and consultant, Ayvazian has directed a wide range of research and consulting projects across a broad group of topics, including communications industry structure, broadband service provider strategy, mobile network infrastructure, enterprise networking strategy, information technology and applications. Ayvazian has directed more than 100 consulting projects forecasting product and service markets, assessing strategies and analyzing investment opportunities in the telecommunications, wireless, computer, internet, cable and broadcast TV industries. He is currently a leading industry analyst, conducting consulting and product initiatives on the convergence of broadband and mobile network technologies, and the emerging business strategies of mobile broadband service providers.
During his nearly 20-year career at Yankee Group, he served as strategy director for the Reuters Research and Advisory Unit and was a consultant and researcher with Kalba Bowen Associates. In addition, Ayvazian was the company Chief Executive Officer from 1999 through 2001.
Media Contact:
Robin Bestel
610-861-5956
robin@wireless2020.com
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