Developing Successful Business Cases for
4G Networks and Getting Them Financed

Thursday, 8 September, 2011

Led by Haig Sarkissian & Randall Schwartz
Principal Consultants, Wireless 20/20, LLC

Registration Required (Click Here to Register)

Workshop Objective

With financing for 4G network developments in the current climate at a premium, developing a successful business case is more important than ever. An operator not only must understand the multitude of technical and financial parameters that go into building a complete business case, but they must also understand the confusing technology options in today’s emerging 4G market. This workshop will look at the key success factors for building a winning business case, and understanding what it takes to get networks financed. We will also look at understanding the emerging technologies for HSPA+, WiMAX™, LTE-FDD, and LTE-TDD. We will look at case studies for comparing the technologies in a single deployment. We will also look at transitional business cases to help understand the optimal time for operators to transition from 3G to 4G.

The emphasis of this hands-on business planning workshop will be the go-to-market services and pricing strategies for business and consumer markets. Wireless 20/20 will leverage its WiROI™ Business Case Analysis Tool to present informative and engaging case studies of 4G network initiatives and demonstrate the key success factors in developing winning business cases. Attendees will have the opportunity to develop their own business case during this hands-on workshop.

For more information please visit asia.lteconference.com.

Don’t forget to quote your exclusive Wireless 20|20 VIP Code when registering

LTEA/W2020

Workshop Agenda

Session 1 – Challenges for the Emerging 4G Market

• Strength of the Market Demand
• Confusion of the Technology Choices
• Dealing with the Mobile Broadband Traffic Tsunami
• Challenge of Getting Projects Financed

Session 2 – Process for Developing a Successful Business Case

• Gathering the Input Parameters for a 4G Business Case
  • Gather the Target Market Statistics
  • Determine the Spectrum & Bandwidth to Be Used
  • Determine the Technological Parameters to Calculate Range and Capacity
  • Customize Financial Assumptions
  • Determine CapEx Assumptions
• Service and Market Planning for a 4G Operator Business Case
  • Market Planning
  • Coverage Roll Out Plan
  • Service Planning
  • Ad Hoc Services
  • Value Added Services
  • Determine CapEx Assumption
  • Competitive Analysis
  • Penetration
  • Broadband Wireless Access
  • VoIP
  • CPE Assumptions
• Sensitivity Analysis of a 4G Business Case
  • Review of CapEx
  • Analysis of Total Cost of Ownership
  • Review of OpEx
  • Sensitivity Analysis of a 4G Business Case

Session 3 – Technology Choices and 4G Business Cases

• Comparison of HSPA+, WiMAX™, LTE-FDD, LTE-TDD Business Cases
• Transitional Business Cases
  1. When or If to Transition
  2. 3G Operator - Transition from 3G to LTE
  3. WiMAX™ Operator - Transition from WiMAX™ to LTE
  4. NEW Operator - What technology to build

Session 4 – Case Studies and Business Plan Optimization

• Analysis of ROI, NPV
• Business Plan Optimization
• Free Cash Flow and Financials
• Developing a Winning Business Case

WiROI™ 4G Business Cases Analysis Tool

An easy-to-use dashboard-style GUI.

About Your Workshop Leaders

Haig Sarkissian
has over 24 years of telecommunications experience spanning across the wireless communications value chain. Prior to establishing the consulting firm Wireless 20/20, Sarkissian enjoyed a long career in the wireless and semiconductor industries. He has helped over 50 operators worldwide develop business case plans and gain financing for their network deployments.

Randall Schwartz
has been a key participant in the broadband wireless market for over 15 years. He is a partner at Wireless 20/20 and the developer of the WiROI™ Business Case Analysis Tool. He brings more than 20 years of experience in the wireless industry.

WiROI™ is a trademarks of Wireless 20/20, LLC. WiMAX Forum® is a registered trademark and WiMAX™ is a trademark of the WiMAX Forum®.

Contact:

Robin Bestel
robin@wireless2020.com
+1-610-861-5956