Press Release


Wireless 20/20 Introduces New WiROI Venue Tool for Modeling Wi-Fi & LTE Small Cell Networks in High Density Venues

Calculates the future traffic needs and financial impact of data offload at stadiums, arenas, airports, and other high-traffic density venues.

New Windsor, NY – April 11, 2013 – Wireless 20/20, LLC (, a leading broadband wireless consulting group and the developer of the award-winning WiROI™ 4G Business Case Analysis Tool, today announced the introduction of a new WiROI™ Venue Tool which provides Mobile Network Operators (MNOs) and venue owners the ability to simulate the impact of deploying Wi-Fi and 4G capacity in high-traffic density venues, such as stadiums, arenas and airports.

Stadiums represent one of the most challenging settings for MNOs, who have been struggling to provide sufficient data capacity to fans. Initially, distributed antenna systems (DAS) were deployed in order to provide 2G and voice coverage and data capacity. But these systems were overwhelmed by the tremendous growth in data traffic, driven by smartphones, mobile laptops and tablets. MNOs are looking at all the tools in their toolkit to address this data capacity challenge. The model can be used to analyze various environments, such as train stations, convention centers, race tracks, college campuses, enterprise environments, subways, and special events venues where there is a high density of broadband users.

The WiROI™ Venue Tool simulates the impact of tens of thousands of users using smartphones in a venue and aids MNOs in determining whether to deploy a Wi-Fi network or an LTE Small Cell network, or both in combination, in order to provide sufficient data capacity. The WiROI™ Tool can be used to project data growth over a 10-year period to help analyze how a network could be deployed to meet the growing needs of users. The Tool can also be used to model revenue scenarios, allowing operators to analyze how they can best monetize the investment in venue networks and provide a complete return on investment analysis.

“As operator clients are evaluating how to deploy 4G and Wi-Fi networks, they regularly express a need for analyzing the business opportunity in high density venues, like stadiums,” said Berge Ayvazian, Senior Consultant, Heavy Reading. “They need the ability to model each venue and predict the impact of subscriber behavior. I am very impressed with the features and capabilities of the WiROI™ Venue Tool, which helps operators and their suppliers visualize the growth of massive data usage at high density venues and apply alternate technologies, such as Wi-Fi, 3G/4G Small Cell and DAS in order to meet this demand.”

“Our goal is to provide MNOs and venue owners with a modeling tool to help them dimension their network, to plan for the future and reduce the chance of frequent rip and replacement of their network,” said Haig Sarkissian, Principal Consultant at Wireless 20/20.

The WiROI™ Venue Tool allows MNOs and venue owners to calculate the impact on OpEx and CapEx, as well as visualize the impact of offloading traffic from the LTE 4G macro network to a Wi-Fi or LTE Small Cell network. The WiROI™ Venue Tool has the additional capability to analyze the tradeoffs of offloading to a Wi-Fi network compared to an LTE Small Cell network, allowing MNOs to analyze the most efficient deployment, determine the investment required, and optimize their configuration of the offload network to maximize ROI.

The WiROI™ Venue Tool can estimate the capacity requirements over a 10-year period by simulating subscriber growth and changing usage patterns. This model can then be used to effectively plan a technology roadmap to help ensure that the network deployed does not quickly become obsolete.

Contact Wireless 20/20 for a demonstration of the WiROI™ Venue Tool or visit:

About Wireless 20/20, LLC
Wireless 20/20 is a consulting group focused solely on the broadband wireless market. Wireless 20/20 has helped over 60 broadband wireless operators around the world build business cases, analyze market opportunities, complete technology and vendor selections, and develop network roll out strategies. Our principals have been engaged in the broadband wireless industry since its inception and have a thorough understanding of the technical, business and product issues surrounding the development of wireless devices, equipment, networks and services. For more information visit:

WiROI™ is a trademark of Wireless 20/20, LLC.


Media Contact:

Robin Bestel
+1 610-428-5845




Media Contact:

Robin Bestel




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