Press Release


Wireless 20|20 Announces New In-Building Neutral Host Network WiROI™ Business Case Analysis Tool

New Wireless Networks ROI Tool to be Showcased at Tower & Small Cell Summit during CTIA Super Mobility Conference

Las Vegas, NV – September 6, 2016 – Wireless 20/20, LLC (, a leading broadband wireless research and consulting group, announced today that they will be showcasing their new In-Building Neutral Host Network WiROI™ Business Case Analysis Tool during the Tower & Small Cell Summit. Wireless 20/20 Senior Consultant Berge Ayvazian is serving as Conference Chairman and will moderate the keynote session at the two-day summit, co-located with CTIA Super Mobility in Las Vegas at the Sands Expo Center, September 7-8, 2016.

Wireless 20/20 has leveraged experience from over 100 engagements with 3G/4G operators worldwide to create its newest version of the award-winning WiROI™ Venue Tool. The new In-Building Neutral Host Network WiROI™ Business Case Analysis Tool can be used to analyze the technical and financial aspects of providing “Wireless as a Utility Service” for in-building environments, such as existing large enterprise buildings and new constructions where there is a high density of broadband users. The tool can be used to analyze network technology options like Wi-Fi, DAS, and LTE small cells, as well as simulate various methods for monetizing the investment in wireless in-building networks. The result is a complete ROI analysis for Neutral Host service providers, property owners and MNOs.

The In-Building WiROI™ Tool simulates the impact of tens of thousands of users in large buildings using smartphones and enables Neutral Host providers to simulate performance enhancements, revenue potential and cost-effectiveness of an active DAS, Small Cell and Wi-Fi network over a 10-year period. The new WiROI™ Tool can be used to model the SLAs and cost-savings under various business scenarios, allowing MNOs to analyze how they can best utilize and participate in providing wireless in-building neutral host networks.

Many high density buildings require improvements in indoor coverage and capacity in order to attract and retain tenants. Progressive real estate developers and property owners are realizing that excellent Wi-Fi and cellular network quality has become an essential utility in their buildings. "The question we often get asked is who should pay for the installation and operation of such networks", said Haig Sarkissian, Principal Consultant at Wireless 20/20. "Our new WiROI™ Tool allows building owners and Neutral Host service providers to answer this question by pinpointing the business models that provide the best wireless service for the building owner and its tenants, positive ROI for the Neutral Host operator, while offering improved economics and speed of deployment for MNOs."

Randall Schwartz, Principal Consultant at Wireless 20/20 added, "The deployment of in-building Neutral Host networks is one of the most critical developments in the broadband wireless industry today. But many properties cannot accommodate separate and disjointed deployments by each MNO. Our analysis shows that the preferred and most economical solution for a large building owner is to act as a Neutral Host service provider, or work with a lead MNO or a third-party Neutral Host operator to deploy a common and shared infrastructure that can support all MNOs."

The new WiROI™ Tool helps all parties to negotiate and reach a mutually beneficial agreement.

More information about the In-Building Neutral Host Network WiROI™ Tool can be found at Fully interactive demonstrations of all the WiROI™ Wireless Networks Business Case Analysis Tools can be accessed by visiting:

Haig Sarkissian, Principal Consultant, Wireless 20/20 will be demonstrating the new In-Building Neutral Host Network WiROI™ Business Case Analysis Tool during his Track Introduction to Indoor Network Densification, September 8 at 1:45 PM at the Tower & Small Cell Summit. He will also moderate the panel on Neutral Host In-Building DAS and Wireless Venue Solutions featuring executives from CommScope, ExteNet Systems, JMA Wireless, and Mobilitie. The session will examine the business case for carrier-grade, neutral-host DAS, Small Cell and Wi-Fi networks that support multiple carriers in large real estate developments and high-traffic pubic venues.

For more information on Tower & Small Cell Summit, please visit: To receive a 20% discount off the registration fee, use Discount Code WIRELESS20 to register online at:

About Wireless 20/20, LLC

Wireless 20/20 is a leading independent market research and consulting group. Wireless 20/20 is the developer of the industry-leading WiROI™ Business Case Analysis Tool, which has been used to help over 100 broadband wireless operators around the world build business cases, analyze market opportunities, complete technology and vendor selection, and develop network roll out strategies. Our principals have been engaged in the wireless industry since its inception and have a thorough understanding of the technical, business and product issues surrounding the development of wireless devices, equipment, networks and services. Recent WiROI™ models have been developed to examine Wi-Fi Offload, Small Cell deployments and 4G networks to serve venues such as university campuses, enterprise buildings, stadiums, airports and train stations. For more information about Wireless 20/20, please visit:

Robin Bestel
+1 610-428-5845




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Robin Bestel




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